A travel strategy

The travel strategy forms a link between the user’s calendar, the mobile companion app and the car. It helps the user to leave and arrive on time for the next meeting.

Step 1
Users link their calendar and the car via the mobile app. There, they can activate the travel strategy. It now knows where the user needs to be at what time.

Step 2
Before leaving, the travel strategy tells the user (based on their calendar events) if charging will be necessary today.

Step 3
Throughout the day, the user actively receives notifications to notify them for the right time to leave.

Helping users to manage their agenda,
resulting in a less stressful daily operation.

The travel strategy helps users to leave from their location and arrive on time at the next one (a meeting for example). Upon arrival of the first meeting, the user receives a notification telling what time to leave for the next meeting. Because this notification is received upon arrival, the user can communicatie this with everyone attending the meeting to make sure everyone is on the same page.

And because the system knows the calendar events, the distance between them and the distance back to home, it can calculate if charging will be necessary for the day ahead. This will give users a peace of mind not having to think about when, where or if they'll have to charge.

The concept could work for multiple car manufacturers. It's not Tesla specific.

All the system needs is the calendar and the car. Since we can't expect users to drive with their cellphone, notifications are also sent via the Instrument Cluster in the car. When the user does have their phone with them, notifications will also be sent to the phone. Although it is likely that in a business context, the user will have their phone with them.

To further enhance the travel experience, users can create multiple schedules to get the car to a comfortable temperature before they leave. Imagine a schedule at weekdays on 7:30 for example. But users rarely leave at exactly the same time. This is where the variable schedule comes in. The car uses your calendar events to know when you'll have to leave and makes sure the car is at a comfortable temperature when you'll be ready leave. This is also convenient when you're at a meeting in the middle of the day but it's freezing outside. A 7:30 schedule won't help you there. The variable schedule will.


The Instrument Cluster display where a user is asked what profile to drive with.

Users can also create profiles to help save settings like the seating position. Nothing new here, except that having profiles can also help declaring and/or logging business miles. The car knows where exactly the user has driven. If the user selects the right profile before they make a trip, the car will log it under that profile. Resulting in detailed driver analytics.


The Main Computer Unit where a user can access his personal set of shortcuts.

Stepping into the car is almost like answering someone elses phone. The car is a very personal device and users set their settings exactly the way they want to. They also listen to specific radio stations, have their favourite Spotify playlists and have regular calls with a specific collegue. Some common tasks can be four layers of navigation deep. To help users get to their most common tasks quicker, shortcuts come in handy. Users can set their own set of shortcuts and show them on the Main Computer Unit. Common tasks are now just a tap away.


Starting the day as a meeting driver

A scenario with the travel strategy.

It’s Monday morning and you have a couple of meetings planned for today.

You turn on the travel strategy that will guide you throughout your day. At this point, you have already linked the calendar to the app. The travel strategy knows where you need to be.


At breakfast you receive two notifications. One that tells you to leave at a particular time and the other tells you if you’ll have to charge today. Charging can take quite a bit of time so knowing if you’ll have to charge before starting your day is very welcome.


After breakfast, you hop in your car and a simple ‘yes’ via the scrollwheel button on the steering wheel starts the navigation to your next calendar event.

Navigate to [event] in [event location]?

While driving you turn on your favourite radio station which is easily accessible via the shortcuts on the Main Computer Unit.

The shortcuts are an added menu item at the bottom of the Main Computer Unit. There, a user can create their own shortcuts to actions or screens:

Call Joe, navigate to office in Rotterdam, call latest missed call, play Discover Weekly on Spotify

Upon arrival of your first meeting, the travel strategy gives you a notification to inform you on your next meeting so you’ll know exactly when to leave to be there on time. 

To summarise:


The travel strategy actively manages the calendar of the user and gives accurate ‘time to leave’ notifications.


Lets users know if they’ll have to charge today, before starting their journey.


It complements user behaviour and fits their style of travelling.


Shortcuts allow for quicker access to common tasks while driving.